As an agent, you can’t assume that what you were doing yesterday will work the same way in the future. Real estate is a constantly changing business, with seasonal shifts and a rapidly fluctuating marketplace. You cannot go through your career with blinders on, being complacent, assuming that you don’t have to change and grow along with the market. You should periodically evaluate if it is time for you to leave behind what used to work but no longer produces results.

LISTING AGENT TIPS

Establish your mindset. You need to have your prelisting package, listing presentation, and all of the things that go along with winning the listing and effectively listing the home. It requires honing your skills.  

Listing agents focus on helping owners sell their homes. Real estate agents often concentrate on listing properties due to in-depth knowledge of the market conditions in a particular neighborhood or region. Listing agents typically obtain listings as a result of marketing their services to homeowners through advertising, while others obtain listings exclusively through referrals and repeat business.

The most successful listing agents have strong interpersonal and multitasking skills.

1. Review MLS Activity Reports

Establish your mindset. You need to have your prelisting package, listing presentation, and all of the things that go along with winning the listing and effectively listing the home. It requires honing your skills.  

Listing agents focus on helping owners sell their homes. Real estate agents often concentrate on listing properties due to in-depth knowledge of the market conditions in a particular neighborhood or region. Listing agents typically obtain listings as a result of marketing their services to homeowners through advertising, while others obtain listings exclusively through referrals and repeat business.

The most successful listing agents have strong interpersonal and multitasking skills.

2. Prepare for Listing Presentations

Listing agents spend time putting together presentations for prospective clients. A listing agent must be prepared to discuss past and present sale prices, times on the market and comparable home features. Listing agents usually print client copies of the neighborhood comparative market analysis (CMA) as well as the listing contract, which is ready and available to share.

3. Hold Open Houses

Listing agents typically hold open houses on the weekends and broker open houses during the week. Open houses take preparation. A listing agent with an open house on the schedule may meet with her client two times or more prior during the week of the open house. A listing agent must make sure that the seller’s private and personal items are properly secured and that the is home clean, tidy and ready to show. Listing agents also print copies of brochures/flyers to distribute to visitors during the open house

4. Qualify Potential Buyers

Buyers often hire their own agents to represent them, but every so often, a prospective buyer might call the listing agent to arrange a viewing. If the prospective buyer is not already represented by another agent the listing agent typically schedules an appointments with the buyer to determine their ability to buy before showing their listings.

5. Follow Up With Clients

Listing agents usually set time aside for regular follow up with their clients. Contacting clients on a weekly basis gives listing agents an opportunity to hear their concerns and address any complaints.

6. Multitasking Agent

Listing agents work side-by-side with their clients, from getting their homes ready for sale to contract negotiations. They do everything in their power to represent their clients' best interests from listing agreement to closing. The most successful listing agent uses a professional and helpful approach to handling the sale of their client’s home whenever their services are needed.

NEW LISTING ON THE MLS

The MLS requires a new listing to be submitted by the agent within 48 hours of a fully executed listing agreement. If the seller does not want their listing on the MLS the agent must submit Request to Exclude Listing form to the MLS compliance department.

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Request to Exclude Listing

In order to list a property on the MLS, the agent must obtain pertinent information from the seller regarding their home. The Residential Single Family, Residential Condo/Co-Op, and Residential Lease forms are helpful as it contains the various areas, which requires the seller to provide when inputting listing data on the MLS.
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The Residential Single Family  | Residential Condo/Co-Op  | Residential Lease